Web Design
Web Design Company
When it comes to professional web design, you will want to hire a web design company that understands what a website should be—and what it should not be. This should not only include a comprehensive detail of web services, including, but also functionality—or what is under the hood of the lovely site. Fancy web design software used to design “cool” flash websites are often “oohed and ahhed” for their beautiful exterior by friends and family, but Search Engines don’t like them.
Your website should first and foremost be easy to read by the Search Engines—we will call them SEs for short. The SEs use an engineered system to “read” your website in order to determine how they will rank you in the SERPS. The SERPS are the Search Engine Results Pages. These are the pages you see after you type your search words into the little box and hit enter. You will then see a page come up with two types of results: Organic and Sponsored Links. The Sponsored Links are located at the very top of the page, on the far right hand side of the page, and sometimes at the very bottom of the page as well. The Sponsored Links got there as a result of a PPC (Pay Per Click Campaign), which means the companies listed there paid to get placed there. The Organic results (the kind of results you should be working towards)--are all of the “normal” results that come up when one searches. They are located in the center and left hand side of the page, and comprise all of the results that are not clearly labeled “Sponsored Links”.
Web Design Pricing Web Design Software
Your website will also need to be easy to find, and easy to navigate. Your customers and vendors need to be able to quickly find your site after typing in the keywords that one would enter to locate companies selling the same products and services that you do. When they arrive at your site, whether on the home page, or on a deep-linked page, they need to be able to find what they are looking for fast. Intelligent web design begins with a disciplined approach to laying out your menus and controls. We will go over the functionality of your site with you before we use our top of the line web design software to build your site to the specifications we have discuss and agreed will best serve your business.
Ideally, your website’s design should be consistent throughout the entire platform. It should have a streamlined flow that is easy to read, while at the same time; it should highlight and showcase they keywords, and keyword phrases that you wish to optimize for—optimize meaning that the page is correctly coded and tagged so that the information contained therein is easily read and understood by the Search Engines, and that the keyword density and content is sufficient to be considered relevant by the spiders that crawl your website. There are no shortcuts to achieving great rankings. You will need a well-organized keyword optimization campaign, lots of keyword rich content, and much more. Regular updates are a must.
One very important fact about building a website for your company is this: do not think that if you simply “build it, they will come”. You will need to promote your website in many different mediums, not only on the World Wide Web. You will need print media, business cards, promotional items, gifts for your most valued clients and vendors, as well as an entire line of sportswear bearing your logo and company name. All of these items, when put together, make advertising “impressions” on people—wherever they are seen. Your domain name should be printed clearly and visibly on all of these items, so it can be easily read by anyone, anywhere.
Criddle & Company specializes in expediting the vision of our clients’ products and services on the web, in print, and on hi-def video. We have the answers to your questions, and the time to listen your needs and desires. Together, we can help you achieve your goals, just as we have done for so many other small and medium sized businesses and non-profits. Contact us right now to find out how we can help you and your website.
