Search Engine Marketing SEO
Your website needs SEO—the ability to communicate with search engines. Therefore, if you do not hire us, please hire someone to handle the important business of Search Engine Optimization, often called Search Engine Marketing, for your web site.
Nothing is more important when it comes to being found in the world’s largest market: The World Wide Web. Many of our clients come to us after having had the “coolest”, most “awesome” site in the world…designed by their “web guy” in Flash or some other non-effective platform. Unfortunately, when it came to finding their business on the Web, they had little or no presence at all.
Search Engine Spiders SERPs
SERPs is an acronym that stands for Search Engine Results Pages. The major search engines determine how they will rank a site based upon the information garnered from their Search Engine Spiders. They are called “spiders”, because they “crawl” your web site and read the content—the most important aspect of any website. If your content is not suitable, you will:
- Not rank at all.
- Not rank well.
- Be wasting money if you are paying a SEO firm to manage your website and they are not adding solid, keyword-rich content on a regular basis (the pillar of Search Engine Marketing)
There is no way around this fact. Without interesting, unique, and authoritative content, your site will forever be banished to page 117. Furthermore, the content you do have needs to be coded correctly. SEO firms who lack professionalism, and attention to detail often churn out sites with incorrect code.
This is bad! Really bad, for your business. Why? Simple. The code of your website is the “language”. If your site speaks with a speech impediment because of sloppy programming, the Search Engine Spiders will either not understand, or run out of patience—since the time they have allotted to crawl your site is limited. Either case will produce poor rankings in the SERPs—exactly what you do not want.
Now For Some Good News!
You might be a very talented content writer, and not even know it. If you are wickedly knowledgeable about all aspects of your business, and can put that knowledge on paper, then you can write your own content. This will save you a ton of money!
Many of our clients choose to write their own Search Engine Marketing content. After we receive it, we optimize each page of content before we put it up on the Web. What do we mean by optimizing? This means that we ensure that the keywords appear in the code in the order, frequency, etc. that the search engines like to see. This is how we achieve great results in the SERPs for our clients.
Ok, so what if you are not a good content writer…or maybe you are a great writer, but you do not have the time or patience to write compelling, engaging content for your site? Not a problem. Approximately 75% of our clients choose to have our content writers do it for them. All of our content writers have over ten years of experience writing exclusively for the Web.
A Search Engine Marketing consultation with Criddle & Co. is free. So, shall we set up a consultation so that we can show you live examples of what our content writers are capable of, and most importantly, what they can write for your business? Search Engine Optimization in is the name of the game in e-business. Don’t get left behind. Call now, or send us an email to set up an appointment: (214) 695 – 4746 or info@CriddleCompany.com.
