Effective Press Releases - Small Business Press Releases
A press release can be described as a psuedo-news story that is written to introduce and show the newsworthiness of a business, service, or product. They are sent to various media outlets such as newspapers, magazines, and local website directories. A special format should be used, but as always the content is key to the press release for your small business.
Tips for writing a good press release
Writing a good press release is easier to describe than do! First, think like a reporter. We all get caught up in the taglines and titles of magazines and online about a topic. This is what your press-release should do - catch the reader's (your potential customers) eye. Think of how your small business is providing a great need. It could be information or a new service that you will show is a great need. Do not get caught up with "fluff" or tons of adjectives that sound like a used car salesman. No, you have a business that people want to know about, use the press-release to tell the world about your business, service, and new product.
Here are some more topics that editors will put in the trash file. Talking about your LOW prices or GREAT customer service. Again, too common and will not get your press release in the news. Find something newsworthy and go for the positive. Yes, negative publicity works for superstars, but this is a small business and the positive will bring you clients.
Contact Criddle and Company for assistance with a press release. We focus on websites and that can be a newsworthy topic if it allows contact and updates via all the mobile phones, Ipads, Iphones and laptops - so start brainstorming your angle for an impressive press-release.
