Using Pay For Click for Websites - Advertisting
Pay per click is a resource and part of a small business websites management plan. By submitting ads that show up on google - either at the top or on a sidebar, you can place your company's website and offering on the first page. The price of pay-per-click varies with your budget and the keywords you are promoting. You are in competition with others who push the same keyword (product, service).
What is Pay Per Click?
Based on Wikepedia, pay per click is an advertisting medium used to direct traffic to your website. Advertisers pay the hosting service (example: Google) when the ad is clicked. There are some general rules for creating an ad and using the best keywords for your budget. One important step is to take a good look at the web page visitors will see when they click on your PPC ad. Many small business owners who take on the PPC duty themsleves make the simple error of not ensuring that the website or landing page is designed towards your sales goal. The ideal web page should clearly spell out what you are selling, what benefits you offer, how visitors can purchase your product/service, and how your product/service stands out from your competiton. The goal is for your PPC ad to cause the fewest clicks to get to the web page that will sell them the product or service. This equates to a high conversion rate. Criddle Company can add the PPC advertising package to your website management package. Our goal is to create a high conversion rate and have a page that gives clients everything they need to PURCHASE.
