Keywords
Keywords is a main part of any website. When you search for information or a product or a professional online, you use a descriptive word or statement to get some good results. These descriptive words or terms are called keywords and are very important to the online world.
Searching for information, products, professionals is keyword driven. Meaning you search for a photographer in Tennessee and you expect to get information about professional photographers based in Tennessee. That is the key to using keywords for your website. Now, while one person might search for a photographer, someone else might search for commercial photographer or even more specific, a professional photographer in the Tri-Cities area. All of these are keywords and must be part of a website.
While the web continues to grow, the keywords that are most important include "long-tail" keywords or those that are specific such as "Tri-Cities commercial photographer". Broad keywords such as photographer will not be useful since there are thousands of photographers all over the world and your goal is to sell or provide your service. The best way to get clients to find you on the web is to focus on the long-tail keywords or specific speciality that you provide.
Some other tips for using keywords effectively for your website include:
- Brainstorm - Be Creative - ask others and do some research to find out how your target market describes your business, product or service. For example, a photographer to one might be a picture maker or camera professional to another.
- Use Keywords in Headings - make your articles and content easy to read and skim by placing keywords as the heading. This helps your rankings as well as users trying to find out about your business.
- Keyword Density - while some content writers go crazy using a keyword over and over and over again, this does not make good content for your website. Keyword density is a calculation that counts how many times your keyword appears in your content. Criddle and Company recommends that content be good - useful, informative, entertaining and keyword density will be just right.
Just remember to write your webpage for your customers, do not write for search engines. Use good descriptive terms that describe your business, product, or service and you will ace the use of keywords.
