Google is a dominator in the world of websites and advertising. If you own a small business, provide services for the public, or retails shop, you realize how important the web is for advertising and getting the word out about your product, service, and specials. For the small business owner or the webmaster who designs your website, you must evaluate and see what works, what is not working, and how clients react and find the site. This can all be analyzed with a free service provided by google - called google analytics.
Google analytics shows the quantifiable numbers of who searches your website, which pages they look at, how long they peruse, and what takes them to other pages or takes them off the site. Many times a simple image change, title change, or heading can create an increase to your website, which is the goal.
Google analytics is an indepth tool that has many variables, charts, subjects to view about your site. It does take some time to understand the numbers presented and to dig to find exactly what you need to get a good review of your business website.
If a sale page is your key for the month, you will want to look at the monthly review of that page. Did it get clients to the page, how did clients find the page, what keywords did they use, how long did they stay on the page. This gives just a small sample of what google analytics can tell you about your website.
Google analytics is always improving, adding tools, and making the review of your website as in depth as you want or need or as basic as you need.
As always, a good professional is key to using google analytics and making sure that first the code is set up for google to record the history and website usage. Criddle Company is a big fan of google analytics and our clients are too. First, the cost is good. Zero. Next, it can be accessed with user friendly pages and charts with lots of opportunities to look at a day's report or an annual report. There are some special data pieces that a company such as Criddle Company can provide about your site and with the help of google analytics make it clear for you to review and make changes for your website.
