Criddle and Company assists small businesses with developing a customer data base or using one already in place in connection with a website. Mailing lists and customer requests can be very useful and a customer data base is key to organizing the data and using it for newsletters, sales, and promotions.
A database when used with websites and small businesses is an electronic filing system. Apple makes a very user friendly but expandable database called FileMaker. Those that are used to the Office products have probably set up Access to use as a customer data base.
Online contact forms are connected to a customer data base so that mailing lists and emails can be sent to various clients. You can target by a city, zip code, or other key pieces of data that will allow your website and business to soar.
